Wolfgang Bäumer was born in 1936, in Berlin and was a graduate of the Werkkunstschule Münster. After graduating, he began his design career at Bayer Works in Leverkusen, Germany, in 1961. Later working at the Central Advertising Studio at Klöckner Works, Duisburg, Germany.
Klöckner Works was a German leading company trading in steel, plastics and machinery. Founded in 1897 by Peter Klöckner. A company that owned coal mines, iron and steelworks. Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
Throughout his career, Bäumer designed numerous fair stands, advertising campaigns and posters. Here is a sample of the advertisements he created for Klöckner-Werke AG. These advertisements feature Bäumers signature style, singular graphical elements blended with clean, effective typography. The scans are from Gebrauchsgraphik, 4, 1969.
