Otl Aicher - The Waters of Badgastein Poster

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The Publicity Design for Gastein Valley by Otl Aicher

Otl Aicher and his team produced many iconic designs, and the 1970s identity for the 1972 Munich Olympics remains one of the most comprehensive and influential designs ever created. Within the same decade, Aicher produced ZDF’s corporate design, a German public-service television broadcaster based in Mainz.

But one of Otl Aicher’s lesser-known works was the identity and publicity for the Gastein Valley. Gastein valley was a resort for the elderly, an Austrian Alpine village in the Austrian state of Salzburg, the valley boasts amazing high-valley views, architecture and picturesque scenery. 

The brief was to create a campaign that would unite six rural communities under one identity, change the public’s perception of the valley, and appeal to a younger audience as a resort for winter sports and holidays. 

Aicher utilised Austria’s flag colours combined with Adrian Frutiger’s Univers 55 and 57. The design output included a series of posters, stationery, wayfinding systems and other printed publicity. Aicher’s approach reduced visuals to a minimal, but recognisable form, usage of iconography (also seen in his work for Isny), a reduced colour palette and a flow of motion, created by line.

A sample of the identity can be seen in Novum Gebrauchsgraphik, July 1974. Scans below. 

Otl Aicher - Information boards, direction signs and their application
Otl Aicher – Information boards, direction signs and their application

 

Otl Aicher - Inside of an information brochure showing a cross-section of the Resort and Convention Centre of Badgastein
Otl Aicher – Inside of an information brochure showing a cross-section of the Resort and Convention Centre of Badgastein

 

Otl Aicher - The Waters of Badgastein Poster
Otl Aicher – The Waters of Badgastein Poster

 

Otl Aicher - Sport Badgastein Poster
Otl Aicher – Sport Badgastein Poster

 

Otl Aicher - Christmas in the Gastein Valley Poster
Otl Aicher – Christmas in the Gastein Valley Poster

 

Otl Aicher - Thermal Tunnels of Badgastein Poster
Otl Aicher – Thermal Tunnels of Badgastein Poster

 

Otl Aicher - Information boards, direction signs and their application B
Otl Aicher – Information boards, direction signs and their application 

 

Otl Aicher - Information boards, direction signs and their application C
Otl Aicher – Information boards, direction signs and their application 

 

Otl Aicher - Badgastein Sport Poster
Otl Aicher – Badgastein Sport Poster

 

Otl Aicher - Badgastein Sport Poster
Otl Aicher – Badgastein Sport Poster

 

Otl Aicher - Badgastein Sport Poster
Otl Aicher – Badgastein Sport Poster

 

Otl Aicher - Badgastein Sport Poster
Otl Aicher – Badgastein Sport Poster

 

Otl Aicher - Various Designs for the Badgastein Flag
Otl Aicher – Various Designs for the Badgastein Flag

 

Otl Aicher - Stationery Design for Badgastein
Otl Aicher – Stationery Design for Badgastein

 

Otl Aicher - Stationery Design for Badgastein
Otl Aicher – Stationery Design for Badgastein

 

Novum Gebrauchsgraphik, 7, 1974 Inner
Novum Gebrauchsgraphik, 7, 1974 Inner

 

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