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Industrial Design Magazine – American Modernist Inspiration

Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.

Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.

 “Despite these creative tensions, the early issues of Industrial Design reveal a shift in the nature of professional publishing from a trade to cultural orientation that was in no small way underscored by Lustig’s classically modern design.

Design Literacy (Second Edition, Allworth Press),  Steven Heller

The magazine was in circulation for 55 years, changing its name to International Design in 1980. The shift in tile title, coincided with the change in content, as the magazine editorials covered more areas of the design spectrum. 

These earlier issues I have collected from the 1950s feature cover designs by Matilde Lourie, James S Ward and Jerry Lieberman and Romaldo Giurgola.

Industrial Design, August, 1957. Cover design by Jerry Lieberman and Romaldo Giurgola
Industrial Design, August, 1957. Cover design by Jerry Lieberman and Romaldo Giurgola
Industrial Design, September, 1957. Cover design by Matilde Lourie
Industrial Design, September, 1957. Cover design by Matilde Lourie
Industrial Design, December, 1956. Cover design by Martin Rosenzweig
Industrial Design, December, 1956. Cover design by Martin Rosenzweig
Industrial Design, March, 1959. Cover designed by James S Ward
Industrial Design, March, 1959. Cover designed by James S Ward

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The Utah State University (USU) houses a vast collection of Outdoor Recreation Catalogues and magazines, You can browse and search records of more than 8,000 catalogues and magazines from over 500 companies, including manufacturers like Lowe Alpine and Sierra Designs to retailers like Eastern Mountain Sports and REI.
Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.