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Edited by Museum für Gestaltung Zürich
With an essay by Hans Höger
Design: Integral Lars Müller
16,5 x 24,0 cm, 6 ½ x 9 ½ in
96 pages, 117 illustrations
paperback
2007, 978-3-03778-079-4, German/English
“This publication sheds light on the era between 1948 and 1970, when the arrival at Milano Centrale train station not only represented a turning point in the lives of certain young Swiss graphic artists but also became a decisive moment for the history of design. Being cosmopolitan had its difficulties, but it richly rewarded many recent graduates of the famous Kunstgewerbeschule Zürich. Supplied with a type of education that was not available in Italy at the time, Swiss graphic artists encountered an optimistic and undogmatic attitude that was inspiring and new. Italy’s path to a widely admired form of visual communication was marked by a profound transalpine dialogue and earned Milan a reputation as a city for which it was worth leaving behind one’s homeland. The publication includes such icons of the history of poster design as Max Huber and Walter Ballmer.” Lars Müller Publishers
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