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Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.
Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.

 

Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.
Museumjournaal, Serie 24 no4, 1979. Cover design by Jan van Toorn.
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.

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His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

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Joseph Binder established his studio, Wiener Graphik, in Vienna. One of the first clients was the City of Vienna’s Music and Theater Festival, followed by many other posters and logos for clients in Austria and beyond.