Karl Gerstner, Prinzip Seriel, Kunstmuseum Düsseldorf, 1974

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Karl Gerstner, Prinzip Seriel, Kunstmuseum Düsseldorf, 1974
Karl Gerstner, Prinzip Seriel, Kunstmuseum Düsseldorf, 1974
Karl Gerstner, Prinzip Seriel, Kunstmuseum Düsseldorf, 1974
Karl Gerstner, Prinzip Seriel, Kunstmuseum Düsseldorf, 1974
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Mark Bloom has designs for globally recognised brands, produces some of the finest, most accessible modern typefaces and heads up Mash Creative and CoType Foundry. His type foundry has always been a port of call for our studio's brand projects and he continues to develop these, each with a fantastic print specimen.

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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.