House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern.
Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.
