Cover design by Theo Crosby based on John Ernest’s Wall in the Press Room of the International Union of Architects Headquarters Building, South Bank, London.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
Systematic Surface Design eliminating the hindrance of searching for strategies and starting points, allowing designers to quickly find optimal solutions.
