Issued by The Monotype Corporation Limited for the Private Opening by Lewis Woudhuysen M.S.I.A. of an Exhibition of Work by Students of the Graphic Design Class, under Professor Klaus Grözinger, at the Staatliche Hochschule für Bildende Künste Brunswick, Germany in the Lecture Hall, Monotype House, 43 Fetter Lane, London, E.C.4
“Brunswick’s State College of Art, principal Professor Karl Wollermann, was constituted in spring 1963. Previously it was a School of Arts and Crafts and some of the work shown dates from that time. The College has three Faculties: Fine Arts, Teacher Training and Applied Arts, to which the Graphic Design Class belongs. Candidates must have completed apprenticeships or training periods in the graphic arts trades. An entrance examination tests their artistic ability and general education. The course, which includes General Studies, lasts four years, the first year being devoted to a Basic Course in art. Guided by technical staff in the College’s workshops, students experiment, develop and carry out their own work: design playing as large part as possible in all exercises. Typography is studied thoroughly, as are all letterpress techniques, and instruction is given in the theory and practice of photography, all types of block making, lithography and etching. In the Bookbinding Department packages are developed from paper and cardboard.
Drawing plays an important role throughout. Besides life, head and figure studies, special attention is given to detailed object drawing. All studio work is based on craftsmanship but is primarily concerned with designing and experimenting. The culminating exercise is to design
unaided a real or fictitious firm’s entire advertising material. Throughout the course students learn to understand the meaning of discipline in freedom and freedom in the disciplines. Practice in the fine arts has a special place in the curriculum. The freedom to investigate and solve artistic problems greatly enriches the artistic development of a graphic designer, who must spend most of his professional life at utilitarian tasks.
The College aims not only at instilling skill and technical understanding but also at developing the individual talents entrusted to it. Candidates must have more than average artistic gifts and the ability to reason logically. Everything else, it is believed, can be evoked, encouraged and taught. Changes in exercises set and methods used become a natural part of the programme, for trends in art and aesthetics, and progress in graphic techniques the poles between which a graphic designer moves fortunately make stagnation impossible.”