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And So…the Needlework Development Scheme

Both the And So To Embroider & And So to Sew bulletins were published by the Needlework Development Scheme. Established in 1934 and operating until 1961, the scheme was a partnership between educational establishments (Scottish art schools, Aberdeen, Dundee, Edinburgh and Glasgow) and industry.  Its core aims were to raise the design standards in Britain and encourage more embroidery. 

These bulletins were printed as a single sheet and folded into a four-page guide, main funder J & P Coats spent the equivalent of £1m printing a total of 15 million bulletins, most of which were issued for free. The bulletins are packed full of ideas and guides on needlework and embroidery and the first copies were printed in 1949

The 1950s style is evident in these attractive pieces, in particular, the issues in colour which mix photomontage, colour and organic forms. The playfulness and vibrant colours of the bulletins represent the design output of the time. The mid-century aesthetic combined with a commercial and creative aim makes these a standout in my design collection.

And So To Sew Bulletin 16a
And So To Sew Bulletin 16a
and so to embrioder folder
and so to sew folder

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Mark Bloom has designs for globally recognised brands, produces some of the finest, most accessible modern typefaces and heads up Mash Creative and CoType Foundry. His type foundry has always been a port of call for our studio's brand projects and he continues to develop these, each with a fantastic print specimen.